Why Protect Weak Trademarks?
{3:30 minutes to read} The more distinctive a trademark is, the broader and stronger rights the owner will have in that trademark. But not every company chooses a distinctive name. Oftentimes businesses want the company name to describe what the company does so that consumers viewing the name will have an immediate understanding of the nature or a feature of a product or service. So for example, Salty as the name of a salty snack product. A name that describes...