Trademark Rights

When Search Results Go Stale

Studio photo of a hourglass on reflective table

{2 minutes to read} When selecting a new name for a business, product, or service, one of the first steps should be a trademark availability search to look for potentially “confusingly similar” trademarks that could block the registration of your trademark. Ideally, the next step would be to file a trademark application with the US Patent and Trademark Office (PTO) to preserve your rights to the name. If you allow too much time to pass between conducting the search and...

Is Your Trademark Client Protected?

By Kelly Weiner

{4:00 minutes to read} Trademark rights are territorial. With a US trademark registration, trademark rights extend nationwide, but a US trademark registration generally will not provide a trademark owner with protection in other countries. There is no worldwide trademark protection. Protecting a worldwide brand can involve a large number of filings in individual countries, which can be extremely expensive. Trademark owners will often focus on core areas of interest. At a minimum, owners will want to file in countries that...