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3 Mistakes to Avoid When Naming

3 Mistakes to Avoid When Naming by Kelly Weiner
{3:00 minutes to read}  There are three typical legal mistakes businesses make when naming their company, a product, or a service offering: 1. The name is already taken.  Generally, a name can’t be registered as a trademark if there's an existing registered trademark that is "confusingly similar" to the proposed trademark. Determining the likelihood of confusion involves a multifactor test that takes into consideration such things as:  •The visual similarities between the marks; •The similarities between the goods or services being...

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