Startups

Which Comes First, Company Formation or the Trademark Search?

Which Comes First, Company Formation or the Trademark Search? by Kelly Weiner
{3:00 minutes to read} This question comes up frequently, especially when we're working with startups. Whether they're getting ready to launch, preparing to pitch to investors, or have just recently paid $5,000 for the perfect domain name, there is often a sense of urgency around company formation. But startups should consider conducting a trademark search before forming their company. One common misconception is that registering a business name or a domain name will provide the owner with exclusive rights to...

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