3 Mistakes to Avoid When Naming
{3:00 minutes to read} There are three typical legal mistakes businesses make when naming their company, a product, or a service offering: 1. The name is already taken. Generally, a name can’t be registered as a trademark if there's an existing registered trademark that is "confusingly similar" to the proposed trademark. Determining the likelihood of confusion involves a multifactor test that takes into consideration such things as: •The visual similarities between the marks; •The similarities between the goods or services being...