Month: February 2019

Amazon — Another Reason to Register Your Brand As a Trademark Early

{2 minutes to read} If you’re a products-based business, or are getting ready to launch a products-based business, you may have heard of the Amazon Brand Registry program. A new and improved Brand Registry was launched in 2017 by Amazon to help provide sellers with accurate brand representation, powerful search tools, and proactive brand protection. Brand Registry helps brand owners protect their brands (on Amazon), and helps sellers develop trust with customers. It is an extremely important program for many...

Your Trademark Application Has Been Rejected: Now What?

By Kelly Weiner

{3:00 minutes to read} Approximately four to five months after you file a trademark application, an examining attorney for the US Patent and Trademark Office (PTO) will review the application to make sure it conforms to the PTO standards and that the mark you're applying for is eligible for registration. If there are any problems with the application, the examining attorney will issue an Office Action. Trademark owners then have six months to respond to that Office Action. If no...