Month: February 2019

When I File My Trademark Application, Should I Include My Logo?

{4:00 minutes to read} Like most answers to legal questions, the answer to this article’s title is, it depends. Filing separate applications to cover each element of your branding, which can include words, slogans, design elements, stylization, even product design, and color, would provide you the strongest legal protection. However, not every company has the financial resources to do this. If you have a tight legal budget, are a newly formed business, or a business that often refreshes its branding...

Which Comes First, Company Formation or the Trademark Search?

By Kelly Weiner

{3:00 minutes to read} This question comes up frequently, especially when we're working with startups. Whether they're getting ready to launch, preparing to pitch to investors, or have just recently paid $5,000 for the perfect domain name, there is often a sense of urgency around company formation. But startups should consider conducting a trademark search before forming their company. One common misconception is that registering a business name or a domain name will provide the owner with exclusive rights to...