Marking Your Trademark
{5:00 minutes to read} The rules around when and how to use symbols to mark trademarks on product packaging and marketing materials are often misunderstood and misapplied. Trademark symbols are used to mark words, phrases, taglines, and logos that identify the source of a product or service. The symbols put others on notice that the owner is claiming rights in the trademark. I will use “trademark” to refer to both trademarks and service marks in this article. A trademark...